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Thrillist
Jack Daniel's Built a Motel and It's Glorious
11/20/2015

Jack Daniel's Built a Motel and It's Glorious

By Jason Shneider, Photographer Anthony Humphreys. Published on November 17th, 2015
Source: Thrillist

Sometimes things are better when they’re distinctly American. Things like roadside motels, Elvis impersonators, and Tennessee whiskey. And when more than a few of those things get together for one night in middle-of-nowhere Greenpoint, it somehow creates one crazy pop-up party called Motel No. 7, complete with Andrew WK marrying people (yup, for real). And the folks at Jack Daniel’s are throwing these musically driven motel-sized parties all over the damn country, so before you grab your chance to check it out in your town, here’s the sort of stuff you can expect:

There’ll be swimming in hilariously tiny pools.

In true motel fashion, there was an "in-ground" swimming pool set aside for quick dips between dance moves, and this particular one even came complete with one real (and one fake) lifeguard. Fun fact: according to the real lifeguard, adults at a party are better behaved than children at a public pool.

You’ll witness weddings officiated by someone like Andrew WK.

Hosting legit weddings in a chapel inside their pop-up motel is bonkers enough, but Jack raised the bar in New York even more by helming the ceremonies with Andrew WK, famed party guy and already-ordained minister.

You’ll take a stroll through music history.

Acting as a stoic oasis from the craziness of the rest of the motel, The Jack + Jim Gallery featured a full spread of prints from (arguably) music history’s most famous live photographer Jim Marshall. Seriously, this guy was there to capture Jimi’s flaming guitar.

You’ll see A-list live acts (T-Pain seriously brought it).

Upon first entering the castle of insanity that is Motel No. 7, guests are immediately greeted with a looming, barrel-studded main stage. Why? Because every night, for the last hour, Jack Daniel’s Motel brings in a seriously A-list performer to bring the event home as loudly as possible. In New York, it was T-Pain and Cloud Nothings on respective nights. In your city? Who knows. In a word, the whole motel is pretty over-the-top. Here’s a little cheat sheet of the total amount of nuts-ness:

Page Six
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