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BizBash
How Jack Daniel's Evoked the Spirit of Its Founder
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BizBash
Art Basel 2016: Inside the Splashiest Events and Installations
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Artnet News
Beach Party at the Nautilus
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7 Ways to Make Your Events Stand Out From the Pack
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Miami New Times
Jack Daniel's Pops Up in Wynwood With Live Music, Tastings, and the Safe That Killed Jack
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BizBash
See the Winners of the 2016 BizBash Event Style Awards
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The Fader
Jack Daniel’s Turned A Chicago Storefront Into A Lynchburg-Inspired Saloon
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The Drum
Jack Daniel’s celebrates 150 years with pop-up ‘general stores’ in three cities
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BizBash
Why Jack Daniel's Hauled a Half-Ton Safe to New York
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Ad Week
The Mythical Safe That Cost Jack Daniel's Founder His Life Just Turned Up in NYC
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LA Guest List
Dos Equis Celebrated Most Interesting Man in the World with their Coveted Collection Tour
5/10/2016
Magnetic Magazine
The Impact Plan & Dos Equis Threw The Most Interesting Multi-Million-Dosita Auction Party in DTLA
5/10/2016
Village Voice
Dos Equis' 'Most Interesting Man in the World' Auctions Off His Treasures
4/14/2016
Event Marketer
Nine Ways Alcohol Brands are Adding Flavor to their Event Portfolios
3/2/2016
Fader
Ja Rule was Stellar at Jack Daniel's Motel No. 7 in Miami
2/24/2016
Fader
Robbie Rivera Kicks Off Jack Daniel's Motel No. 7 in Miami
2/24/2016
Event Marketer
Spirits Marketers Leverage the Allure of the Speakeasy
2/18/2016
WSVN News
Jack Daniel's Motel No. 7 Pop-Up
1/19/2016
Thrillist
Jack Daniel's Built a Motel and It's Glorious
11/20/2015
Page Six
Andrew W. K. officiates Vegas-style wedding in warehouse
11/18/2015
Fader
Cloud Nothing Proves Rock is Alive at Motel No. 7
11/18/2015
Bedford and Bowery
Jack Daniel's Greenpoint Rager Made Good on Promise: 'Noise Complaints... Guaranteed'
11/18/2015
Local Bozo
Jack Daniel's Hosts Motel No. 7 with Andrew W. K. and T-Pain in Wild Night Out
11/18/2015
Fader
T-Pain Inaugurates Jack Daniel's Motel No. 7 Experience
11/18/2015
Brooklyn Magazine
T-Pain is Playing a Massive Greenpoint Warehouse Party You Can't Get Into
11/18/2015
Event Marketer
Inside Amstel's Battle Of The Burger Food Strategy
8/26/2015
Event Marketer
Flash Sampling: Dos Equis’ Twist On Cinco De Mayo
5/18/2015
Event Marketer
Winners: Full Coverage Of The 2015 Ex Awards
5/11/2015
Adweek
Is Virtual Realty The Next Big Form Of In-Bar Entertainment?
4/9/2015
Event Marketer
Oculus Rift, Dos Equis Create A ‘Most Interesting’ Virtual World
1/28/2015
BizBash
Dos Equis Imagines New Kind Of Masquerade In New Orleans
1/6/2015
Event Marketer
Perrier Launches An Artsy Bottle Collection
10/16/2014
BizBash
Here's What Happens When Street Artists Decorate an Event
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BizBash
How Brooklyn Became A Hot Event Location
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Event Marketer
Inside Harley-Davidson’s Prototype Feedback Tour
8/20/2014
Event Marketer
Ex Awards: The Best Event Marketing Campaigns Of 2014
5/7/2014
Event Marketer
Espolón Tequila Leverages Live Theater
12/20/2013
BizBash
11 Interactive Art Installations at Food Network's 20th Birthday Bash
12/4/2013
BizBash
Top 10 Innovative Brands 2013: #6 Dos Equis
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Event Marketer
L’Oreal’s Traveling Studio Offers Hair Analysis
5/14/2013
BizBash
Trend Spotted: A Masquerade-Ball Theme
1/7/2013
BizBash
Dos Equis Turns Masonic Hall Into Oddity-Filled Masquerade for "Most Interesting Man"
11/21/2012
Adweek
New Model Agencies: Mirrorball Ceo Michael Blatter Talks 'Social Currency' With 'Adweek'
10/11/2011

New Model Agencies: Mirrorball Ceo Michael Blatter Talks 'Social Currency' With 'Adweek'

Posted on October 11, 2011

Originally published in Adweek

BizBash
Svedka, Hpnotiq Promote Female-Focused Products With Events at New Hotels
8/4/2011
Event Marketer
Dos Equis Serves Up Cold Beer and Creepy Crawlers for Cinco de Mayo
6/1/2011
BizBash
Dos Equis Creates Real-Life Treasure Hunt as Extension of "Most Interesting Man" Campaign
7/22/2010
Event Marketer
Steal This Idea: Harley-Davidson
4/19/2010
Event Marketer
Flash Nights
4/15/2010
Event Marketer
Modern-Day Mascots
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Event Marketer
Harley’s New Forty-Eight Goes Back to Basics
3/10/2010
Event Marketer
Activating Year-Round at Vacation Destinations
1/28/2010
Event Marketer
Dos Equis and Jim Rose Produce Variety Show Tour
1/28/2010
Event Marketer
On Premise: Amstel Light Stays Close To The Slopes
1/28/2010
Event Marketer
Stoli Affair Offers “Forbidden” Fruit
1/28/2010
Event Marketer
Turning Brand Heritage into Retro-Cool Events
1/28/2010
Adweek
Dos Equis Launches Cinco De Mayo 'Expedition' By Progressive Grocer Staff
4/24/2009
Ad Age
Forever Chasing Its Action Demo, Mountain Dew Rolls Out Street-Skating Film
5/13/2008
Ad Age
Mountain Dew Gives Gamers More Caffeine
9/26/2005
Ad Age
Mountain Dew To Produce Action Sports Movies
3/30/2005
Ad Age
Mirrorball’s Blatter Takes Marketers To Cutting Edge
1/3/2005