It’s not your imagination: This industry is on a roll. Fact is, we started the Ex Awards 13 years ago to recognize what back then was just a handful of experiential programs that were showing others in this burgeoning industry how viable and valuable live events could be. Today, it’s become the world’s largest recognition program for experiential marketing and still the only marketing awards on the planet judged entirely by brand-side marketers.
In this annual super-issue dedicated to showcasing the best work of the last 12 months, we offer our comprehensive guide to ges_content_logothe smartest campaigns, the biggest ideas and the most innovative experiences that earned top marks from the judges. Across 25 categories, and with more than 1,000 entries in the running, this was the biggest year yet. And proof, if you ever needed it, that experiential marketing is indeed a viable and valuable piece of the marketing mix.
Congratulations to this year’s winners. —Jessica Heasley, Group Editor