An inventive guerilla marketing program that brought Perrier where millennials need it most...the workplace.
How do we make the ordinary extraordinary for our millennial target audience? Building off of Perrier's global Extraordinaire campaign, Mirrorball wanted to amplify the sparkling beverage’s presence among “social gurus” by going where they are every day—their workplace.
Through cultural insights and deep social listening, our team created the Perrier Butler program. The goal? Always on the hunt of distinctiveness and the unexpected, we wanted Perrier to turn our Social Gurus' ordinary workday into an Extraordinary one by capturing their attention, and driving trial and consideration, all while leaving them with powerful, positive sentiments towards the brand.
To do this, we targeted workplaces in New York City known for their millennial staffs and innovative company culture, like Refinery29 and Spotify. Then we released the Perrier Butlers.