About Us

Founded by Michael Blatter, Mirrorball is a full-service marketing agency based in New York City. We strive to enhance the way brands participate in our lives. As strategists, creatives, and producers, we share a passion for impacting popular culture. Our immersive concepts are steeped in cultural relevance and authenticity, helping brands develop deeper relationships with consumers.

For seventeen years, we have fought for a future filled with fantastic feelings and emotions from the evocative campaigns we enact. It is these powerful emotions and lasting memories that can build or shift brand sentiment and move people at their core.

Since 2003, world-class brands including Perrier, Dos Equis, The NBA, Jack Daniel’s, Pepsi, L’Oreal, TBS, and Harley-Davidson have relied on our boundless thinking and creativity to create new opportunities to better connect with the people their businesses touch.


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What We Do


+ Advertising
+ Branding
+ Graphic Design
+ Digital & IRL Engagement
+ Content & Video


+ Live Experience Design
+ Digital Integration
+ Large Scale Event Production
+ Sponsorship Strategy & Activation
+ Tour Development & Execution
+ Environmental Design & Fabrication
+ National Field Activation
+ Immersive Theater


+ Lifestyle Insights and Sub-Segmentation
+ Proprietary and Custom Influencer Lists
+ Large Scale Outreach & Activation
+ Influencer Affiliate Programs
+ Whitelisting Strategy & Activation
+ Custom Programs


+ Emotional Memory Design™
+ Consumer Research & Insights
+ Cultural Research & Insights
+ Cultural Segmentation Maps
+ Field Immersions

Latest News

Latest News

New Highsnobiety interview with Mirrorball’s CEO Michael Blatter. While it may seem quite shocking to many Americans, there was actually a time in the not-too-distant past when it was more than socially acceptable to smoke inside bars and nightclubs. As a result, even if you yourself were a non-smoker, you’d leave a place smelling like you just rolled around in an ash tray.

Although the move to a smokeless environment has surely saved many on dry cleaning bills, the days when your neighborhood bartender had a carton of cigarettes behind the bar reveals something that is decidedly a contemporary phenomenon — the rise and subsequent analysis of influencer” marketing.

By now, we seem to have a basic understanding of how influencer marketing works. A brand approaches a person who has a certain number of followers on Instagram and gets them to hock a product.”

Read Full Article

Careers & Gigs


Mirrorball is always looking to add to our team of full-time and freelance professionals.

Please send us a short cover letter along with your CV, portfolio, website, and / or linkedin profile.

We promise to review inquiries at least every other week. If we don’t get back to you, don’t take it personally, we’re either really busy or don’t have a gig that is right for you at this time.

If you are the right fit, we’ll likely call you late on Sunday night with a project due Tuesday.