HOUSE NO. 7

Jack Daniel’s is one of America’s most iconic brands. But with DIY competitors and craft whiskeys coming to the forefront of the market, the legacy of Jack was getting lost in the shuffle.

In pop culture, music and Jack are intrinsically entwined. From Mick Jagger to Jimmy Page, countless rock legends have been pictured taking a swig from the old No. 7 bottle. Every music fan dreams to experience the party-packed tour life of their favorite band—so that’s what we gave them. Mirrorball created House No. 7, a multi-city marketing platform that brought friends, music, local lifestyle, and Jack Daniel’s together.

House No. 7 has welcomed almost 20,000 guests in five cities around the country, driving a 40 percent increase in positive brand sentiment. It’s also racked up over 151 million social impressions to date and become a #1 trending hashtag in NYC and Miami.