MIAMI ART WEEK
Perrier enjoys a long and storied relationship with the art world, from its association with Salvador Dali and Andy Warhol to the street artists of today. Miami Art Week—the most prestigious art gathering in the U.S.—was the perfect launching point for Perrier to reaffirm that heritage and be front-and-center among the thousands of cultural enthusiasts who flock every year to the city’s parties and the galleries.
Mirrorball launched ARTXTRA: The Perrier Art Experience, an innovative and interactive platform to bring art to the masses and create lasting memories for art lovers.
With a finger on the pulse of the art community, Mirrorball led the initial artist and influencer outreach, collaborating with groundbreaking artists Saya Woolfalk, Hayal Pozanti and Eric Rieger (HOTTEA) as the program’s charter artists. With a goal of participating in and acting as a leader in the art world, Perrier brought the artists’ designs to life as massive interactive installations during Miami Art Week and prompted consumer voting and social-sharing among 50,000 cultural enthusiasts and influencers.