STREET ART CAMPAIGN
Perrier is a 150-year-old brand that wanted to reconnect with the hip and plugged-in arts community around the globe. Knowing the majority of these people lived in urban areas and organically consumed and appreciated street art And in 2014, by tapping into the contemporary street art trend, it did just that. Partnering with three international graffiti artists, Perrier launched a limited-edition Street Art collection of glass and plastic bottles and a new can design.
To dive deeper into target markets, Mirrorball threw a street-art inspired event at Colossal Media’s workshop in Brooklyn to tout the collection and debuted 10 outdoor murals, hand painted by Colossal, that brought the collaboration to the streets of New York City, Chicago, Los Angeles and Miami.