0
A.U.
100
background
0%
i
Dos Equis

MOST INTERESTING FAN

Immersive Theatrical Event

In 2017-2018 Dos Equis put Game Day Over Everything in an effort to find the Most Interesting Fan of College Football. Through on-site activations and on-premise sampling Dos Equis educated consumers about their marquee sponsorship of the College Football Playoff and engage with fans in a unique way.

On their quest to find the Most Interesting Fan of College Football, we made stops on behalf of Dos Equis at big games around the country in order to have their likeness enshrined in the College Football Hall of Fame.

The Dos Equis Tailgate area served as a hotspot for congregating within Championship Campus over the three day event. The activation was scaled based on the crowd becoming more energetic and enthusiastic as Game Day approached.

The energy and excitement of Game Day was truly felt by the third day of activation as more entertainment flooded the space, and prizes and giveaways increase in quantity.

Extreme fan makeovers were offered. We transformed consumers into their Most Interesting iterations for the National Championship Game.

The photo engagement enshrined guests with their own Most Interesting Fan statue. Guests had their photo taken on a podium with a “Dos Equis Most Interesting Fan 2017” engraving, right in front of actual memorabilia from the College Football Hall of Fame.

Category
Branding
Collateral Design
Creative Direction
Experiential Design
Spatial Design
Credit
Mirrorball