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NEWS

  • “RT @Adweek: Infographic: What the color of your logo says about your brand. http://t.co/6uFJWxCnrq http://t.co/yYF9QOkcMg”

    @mirrorballagncy – October 23rd, 2014

  • “Lost At The Museum? This 3-D Map Makes Navigation A Cinch: http://t.co/p9oA6AZgCt by @careydunne via @FastCoDesign http://t.co/QKqUlx00Ld”

    @mirrorballagncy – October 23rd, 2014

  • “The Sistine Chapel is the ultimate activation space. Via @artnet http://t.co/vFaizW4pe9″

    @mirrorballagncy – October 22nd, 2014

  • “.@PAPERMagazine’s Mega Guide to @ArtBasel in #MiamiBeach 2014: Part 1 http://t.co/2xXvuCqRpC http://t.co/ZJhFbh5Hw6″

    @mirrorballagncy – October 21st, 2014

WHAT WE DO

Mirrorball is an award-winning Consumer Engagement Agency that connects brands and people through a fusion of social media and live experience.

Almost everything we do at Mirrorball stems from this simple belief: “If you want to move the needle, then first, you need to move your consumer.” Creating the caliber of experiences that keep people talking has always been our passion. And, while we’ve earned more than a handful of awards for doing just that, we never stopped sharpening the pencil. We have evolved and adapted the way we do things to keep in lock-step with the ever-changing way people communicate with each other. So, whether a program starts with producing a documentary film, a national theatrical tour, or a turn-key sampling program, we know how to leverage every nuance of the social media world to make your message connect to more people, resonate deeper and stay top of mind with your consumer. Sure we still want people talking, but now, we also want them Tweeting, posting, updating, texting & blogging.


Research & Planning

  • Influencer recruitment & roundtables
  • Consumer ethnography studies
  • Distributor and retailer insights
  • Cultural immersion
  • Competetive analysis
  • Trend forecasting

Live Experience

  • Event design and production
  • Event promotion
  • Mobile marketing and tours
  • POP retail and branded environments

Sponsorships

  • Strategy development
  • Contract negotiation
  • Artist relations
  • Organic brand presence & integration
  • On-site activation
  • Post-event evaluations

Field Marketing

  • In-store sampling
  • Local promotion execution
  • Local resource management
  • Localized social media content development
  • Alternative channel distribution
  • Online field reporting

Nightlife Marketing

  • Bar staff affinity programs
  • On-premise event design and activation
  • Bar POS design
  • National sampling programs

Social Media & Digital

  • Global strategy and implementation
  • Content creation & editorial management
  • Web site/blog design & management
  • Facebook, Twitter, Instagram & Tumblr
  • Mobile & Application design
  • SEO & PPC
  • Reporting and analytics

Branded Entertainment

  • Content development and production
  • Brand integration strategy
  • Studio relations
  • Briefing and negotiation
  • Content distribution and promotion

Influencer

  • Influencer identification & relationship management
  • Product seeding & retail distribution
  • Alternative distribution
  • Celebrity placement

Non-traditional

  • Guerrilla/viral/word-of-mouth marketing
  • Merchandising
  • Wild posting
  • Street stenciling
  • Alternative marketing

Promotions

  • Concept generation
  • Sweepstakes management
  • Legal & regulatory compliance
  • Premium & prizing fulfillment
  • Content distribution and promotion

Creative Development

  • Graphic design
  • Broadcast
  • Industrial design
  • Interactive design & production
  • Fine Art

THE CHIEFS

Michael Blatter

Chief Executive Officer

Once you’ve met him, the source of Mirrorball’s non-conformist culture will no longer be a mystery.

Stephen Papageorge

Chief Creative Officer

Genuinely disdains all things corny, hates talking pitchmen, shuns lowest-hanging fruit and gets violent around mediocre creative.

Brian Orange

Chief Operating Officer

Part CPA, part legal compliance guru & part party animal. Brian is unlike anyone you’ve ever met who’s also in charge of a checkbook.

CONTACT

General Inquiries
134 West 25th Street, 7th Floor
New York, NY 10001
info@mirrorball.com

P: (212) 604-9988
F: (212) 255-2665

New Business Inquiries
newbiz@mirrorball.com


Sponsorships
Mirrorball takes requests for sponsorships on behalf of our clients.
sponsorships@mirrorball.com

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