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  • “RT @EventMarketer: Inside Dos Equis’ Flash Sampling Event Strategy For Cinco De Mayo. #eventprofs #DosDeMayo http:/…”

    @mirrorballagncy – May 22nd, 2015

  • “.@DosEquis Celebrates #DosDeMayo With Sampling and Sponsorship Activations | Event Marketer:”

    @mirrorballagncy – May 22nd, 2015

  • “Happy Friday!”

    @mirrorballagncy – May 15th, 2015

  • “RT @taxmuma: Friday’s at @mirrorballagncy #AirMirrorball”

    @mirrorballagncy – May 15th, 2015


Mirrorball is an award-winning Consumer Engagement Agency that connects brands and people through a fusion of social media and live experience.

Almost everything we do at Mirrorball stems from this simple belief: “If you want to move the needle, then first, you need to move your consumer.” Creating the caliber of experiences that keep people talking has always been our passion. And, while we’ve earned more than a handful of awards for doing just that, we never stopped sharpening the pencil. We have evolved and adapted the way we do things to keep in lock-step with the ever-changing way people communicate with each other. So, whether a program starts with producing a documentary film, a national theatrical tour, or a turn-key sampling program, we know how to leverage every nuance of the social media world to make your message connect to more people, resonate deeper and stay top of mind with your consumer. Sure we still want people talking, but now, we also want them Tweeting, posting, updating, texting & blogging.

Research & Planning

  • Influencer recruitment & roundtables
  • Consumer ethnography studies
  • Distributor and retailer insights
  • Cultural immersion
  • Competitive analysis
  • Trend forecasting

Live Experience

  • Event design and production
  • Event promotion
  • Mobile marketing and tours
  • POP retail and branded environments


  • Strategy development
  • Contract negotiation
  • Artist relations
  • Organic brand presence & integration
  • On-site activation
  • Post-event evaluations

Field Marketing

  • In-store sampling
  • Local promotion execution
  • Local resource management
  • Localized social media content development
  • Alternative channel distribution
  • Online field reporting

Nightlife Marketing

  • Bar staff affinity programs
  • On-premise event design and activation
  • Bar POS design
  • National sampling programs

Social Media & Digital

  • Global strategy and implementation
  • Content creation & editorial management
  • Web site/blog design & management
  • Facebook, Twitter, Instagram & Tumblr
  • Mobile & Application design
  • SEO & PPC
  • Reporting and analytics

Branded Entertainment

  • Content development and production
  • Brand integration strategy
  • Studio relations
  • Briefing and negotiation
  • Content distribution and promotion


  • Influencer identification & relationship management
  • Product seeding & retail distribution
  • Alternative distribution
  • Celebrity placement


  • Guerrilla/viral/word-of-mouth marketing
  • Merchandising
  • Wild posting
  • Street stenciling
  • Alternative marketing


  • Concept generation
  • Sweepstakes management
  • Legal & regulatory compliance
  • Premium & prizing fulfillment
  • Content distribution and promotion

Creative Development

  • Graphic design
  • Broadcast
  • Industrial design
  • Interactive design & production
  • Fine Art


Michael Blatter

Chief Executive Officer

Once you’ve met him, the source of Mirrorball’s non-conformist culture will no longer be a mystery.

Stephen Papageorge

Chief Creative Officer

Genuinely disdains all things corny, hates talking pitchmen, shuns lowest-hanging fruit and gets violent around mediocre creative.

Brian Orange

Chief Operating Officer

Part CPA, part legal compliance guru & part party animal. Brian is unlike anyone you’ve ever met who’s also in charge of a checkbook.


General Inquiries
134 West 25th Street, 7th Floor
New York, NY 10001

P: (212) 604-9988
F: (212) 255-2665

New Business Inquiries

Mirrorball takes requests for sponsorships on behalf of our clients.