Mirrorball is an NYC-based Experience Design agency. We strive to enhance the way brands, retailers, attractions, institutions and hospitality businesses participate in our lives. Our family of strategists, creatives, writers and producers share a sacred bond, rooted in our passion for contributing to and impacting popular culture.

As participants ourselves, we naturally approach our work with an immutable advocacy for the people our clients look to serve. We aspire to create cultural relevance with everything we touch without ever becoming invasive or contrived.

Utilizing a proprietary framework of science, psychology, and art, our concepts are baked with deep narratives that evoke intense emotions intended to result in long-lasting, positive memories. It is these powerful memories that help people live more fulfilled lives.

We are most passionate about Experience Design in all of its forms from IRL to digital. We also love brand strategy, design and architecture, and product innovation. Whatever the assignment may be, our work is intended to move people at their core.

For over 14 years world-class brands and companies including Perrier, Dos Equis, General Electric, Jack Daniel’s, Pepsi, L’Oreal, and Harley-Davidson have put their confidence into Mirrorball to create new opportunities to deeply connect with the people their businesses touch.


To design experiences that move people emotionally, provide powerful and positive long-lasting memories and to leverage these experiences to impact and influence the evolving culture of which we are active participants.


Seek Inspiration, Learn & Share

We encourage everyone to get out there and experience everything! We are sponges that are on a constant mission to explore and discover what’s next. We want you to be inspired, but most importantly we want you to inspire each other, mentor each other and share your knowledge with those around you.

Feed Your Personal Passion

Mirrorball is the place to let your freak flag fly! We feed our personal passions and infuse them into everything we do. We will also celebrate each other’s passions as we fuel our collective energy so that it remains contagious.

Be Courageous Innovators

We are brave innovators, originators and mavericks. We push boundaries, go further, and create the most unexpected original ideas and concepts in the industry.

Promote Teamwork & Positive Attitude

We show up with a positive attitude ready to work and support each other. Together we conquer whatever challenges are put in front of us. Everything we achieve will be a result of our collective energy and participation.

Show Kindness & Empathy

We demonstrate kindness and empathy for each other, our partners, our clients, our office pets(!!) and the people whose lives we hope to impact with our creativity.

Be Thoughtful and Concise

We work with precision. We are thoughtful, concise and transparent with direction and deliverables. We move together, united with consistency and at a steady pace to ensure new people and projects come aboard with ease and nothing is ever left behind.

Be Awesome, Be Accountable

We have the utmost integrity and honesty for everything we do and touch. We will set goals and hold ourselves accountable to each other, our partners and the clients we serve. And we shall hold them to our same standard.