Have you ever eaten a Ben and Jerry’s pint with brownies in it? If so, those are Greyston brownies. With over 35 years as a social enterprise pioneer, Greyston is recognized as one of the country’s leading organizations that provides individuals opportunities for employment. That means they don’t hire people to bake brownies, they bake brownies to hire people. Greyston came to Mirrorball to help bring its branding and packaging to new heights.
Our branding work with Greyston was two-fold. We created a new overarching identity for both the bakery and the Greyston Foundation. That included a new logo that would work across platforms and be able to evolve over the next years of growth for the 501(c)3, a new visual identity, and packaging for the Bakery. The logo and packaging has been seen in Whole Foods across the country and through their mail order.
A unified look and feel helped Greyston expand their notoriety and helped increase brand equity and donor awareness.